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With the emergence of the COVID-19 pandemic, most businesses across the planet have moved online. However, moving a business online often comes with a few requirements, one of which is the need for proper content marketing.
However, it’s pretty challenging for small businesses to employ full-timers who will dedicate themselves to content writing or marketing. So, many companies look for a cost-effective solution, which is outsourcing content marketing.
Outsourcing content writing services in India to a freelance content writing service provider or a freelance content writer comes with many positives and can also become a cost-effective way to manage your content marketing strategy. However, if you’re looking for a freelance writer to outsource content, you can be quickly overwhelmed by the number of available options.
So, in this article, we have compiled 25 Tips to find the best content writing service for your business.
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1) The Content Writer Should Understand the Customers
While searching for freelance content writing services, look for writers who can understand your target customers. It’s not about writing thousands of words but understanding the target audience and their demographics and helping your brand find the proper voice. Most of the time, the best content writing service providers will take their time to know your business and its clients better for better ROI.
2) Sharing Insights with The Freelance Content Writer is the Key
To get the best SEO copywriting services, you must provide insights. These insights should include information about your target audience and how the blog addresses pain points. If you are worried about privacy, we suggest signing a Non-Disclosure Agreement with the content writing service provider.
3) Don’t Shy away from Telling Your Goals
You must explain your goals while working with a freelance content writing service provider, content creation agency, or a lone freelancer. Otherwise, they might not be able to help you. There might be times when you need a good SEO content writing service provider to rank better than your competitors, and the content writer must know your requirements to help you with appropriate content that sells.
4) Communication is the Key
If cost is the factor, then there’s a high chance that your freelance content writer will be working from a different time zone from yours, and in that case, easy communication should be the main priority. Work with content writing agencies that are transparent with their work, offer easy payment options, and can revise their content at least 2-3 times according to your feedback.
5) Using the Same Tools
While outsourcing content writing services in India, ask your freelance content writing service provider to use your tools. While working with a freelancer, the last thing you want is a freelancer who refuses to learn or work with new tools.
6) Custom Content Writing Services
Regarding freelance content writing services, some employers want a service provider who can create great content. Some look for more comprehensive options like agencies who can help them monitor the content’s performance or develop a content strategy. Few also look for providers who can help them with content distribution, while few others look for product description writing services. So, you must check with your content writing agency if they can provide the service you need.
7) Look for Experienced Content Writers
It is good to have a content writer who has already written content in the field you are working on. Hands-on knowledge and experience help you write the best content for your business.
8) Ask for Work Samples
Don’t shy away from asking for a previous work sample while looking for SEO copywriting services. If someone is experienced in your field, then it’s great. However, a sample from the writer will eventually help you know your freelance writers’ fundamental knowledge.
9) Ask The Freelance Content Writer for Paid Samples
You must understand that content writing agencies or freelance writers work for multiple clients simultaneously. In that case, we suggest you ask for a paid sample, as it will inspire the writer to write better content for you, which will help you better understand your freelance content writer.
10) Don’t Use Samples on your Website
Few clients often publish the work samples provided by freelance content writers on their websites without seeking any permission. We suggest you refrain from doing such things, as the content isn’t yours, and they are supposed to work as samples for your understanding. If you still want to publish those samples, we suggest you get permission from the writer beforehand. And it’s also a good practice to pay for the content you post.
11) Content Writing Costs Quite a Bit
If you expect to work with an experienced freelance content writer, be prepared to pay more than others. Finding a niche-based freelance content writer is not always easy, which often shoots up the charges.
12) SEO Based Content Writing Service
A freelance content writing service provider must have the required knowledge of SEO content writing. It must be familiar with SEO tools, keyword research, and optimizing content to maximize ROI.
13) Ask the Content Writing Service Provide About SEO
Always ask your SEO-related queries to your content writing agency. You can ask how they would optimize content for SEO. Once you’re entirely sure about their effectiveness, only you should opt for their services. SEO content writing is essential for any professional content writing service and requires much study and research.
14) High-Quality Content is the Need of the Hour
Always opt for well-written content that is engaging, interesting & free of any grammar or syntax errors. High-quality content must be unique, fresh, and original.
15) A Great Portfolio
While assessing the sample work, you must check for the content creation agency and its content’s uniqueness, quality, and errors. Don’t forget to do an SEO audit of the content writer’s website to know if they are following what they preach.
16) Hire a Proactive Content Writing Service Provider
Opting for content agencies who take the initiative by themselves is excellent for your business. So, before hiring a creative content writer, ask him/her if he/she is willing to participate in the assignment proactively and if he/she can do his/her research.
17) Say it Clearly
If you are annoyed with constant proactiveness or questions and want your creative content writer to stick to your guidelines, say it upfront. The key to effective content writing is maintaining transparency between the freelance content writing agency and you.
18) Work with an Established Content Writing Agency
Always opt for established content writing agencies with strict codes and procedures that help deliver content on time.
19) Ask your Peers
It’s always a good idea to ask your peers for suggestions. Your peers won’t suggest a content writing agency with whom they had a poor experience. Asking peers about effective content writing services can become very helpful.
20) Don’t Entertain Delays
Always keep an eye on the response time of the content creation agency. To create an effective content writing strategy, one must be responsive to their clients. If someone takes more than 48 hours to respond, it’s good to consider them unreliable.
21) Look at Reviews of the Freelance Content Writer
Nowadays, we don’t buy a cellphone without looking at their reviews. So, don’t settle for something less regarding your business. Always look for reviews. Find content writer who has reviews and testimonials that must be checked before hiring.
22) Ask for Specialized SEO Tools
Don’t forget to ask the content writing agency about using specialized SEO tools. In today’s day and age, creating good SEO-optimized content is nearly impossible without using specialized SEO tools.
23) Opting for Full-Service Providers
End-to-end services are primarily for those businesses that prefer to eliminate the headache of content creation, optimization, monitoring, and distribution. If you need a full-service provider, you only should opt for it as it comes with quite a hefty price tag.
24) Writing Service Providers are an Extension of Your Team
Always treat your content writing service provider as an extension of your current team. They will work alongside your full-time team to increase your ROI. To create an effective content marketing strategy, you must share information with your freelancers without worry.
25) Don’t Bargain
Content writing is a labor-intensive job, and it doesn’t come cheap. If you are being offered a meager price, then there’s a high chance of the content not being good enough or the creative content writer is not experienced enough for your niche. So, choose wisely find content writer who can do your job effecietly, don’t always opt for cost-effective content writing services, and most importantly, don’t bargain.
WRAP UP
Here are the top 25 hacks to find a content-writing service for your business. Finding an affordable content writing service or ghost content writing service can sometimes be challenging. However, it can be a key to your business’s success. So, take your time to go through all the points above, find someone within your budget, and see the magic.
